120,000 new tracks flood streaming services every day


It’s not easy to find your way around the amount of new music that feeds streaming platforms every day. Luminate says an average of 120,000 new sound recordings were added daily to streaming sites during the first quarter of 2023, according to music business website Music Business Worldwide. This represents a total of 10.08 million songs downloaded on Spotify, Soundcloud and others during the first three months of the year alone. At this rate, more than 43 million titles will have appeared in the catalogs of streaming services by the end of December.

This average of 120,000 songs is up from the 93,400 new songs added to streaming services every day in 2022, according to Luminate. Lucian Grainge, the managing director of Universal Music Group, says this increase stems from the increasingly frequent use of artificial intelligence (AI) in the fourth art. “Few people realize that AI has already contributed significantly to this glut of content. Most AI-created content on DSPs [c’est-à-dire les sites de streaming comme Spotify ou Deezer] come from the previous generation of artificial intelligence. This technology was ill-suited to intellectual property and copyright laws, and produced very poor quality results that were of virtually no interest to the general public.”he told Music Business Worldwide.

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The prowess of AI

Universal Music Group paid the price. The major protested the success of a fake song by Drake and The Weeknd – two artists from his stable – on social networks and music streaming platforms (YouTube, Spotify, etc.) Entitled Heart On My Sleeve, it is the result of an artificial intelligence that has succeeded in perfectly imitating the voices and styles of the two Canadian musicians. A TikTok user, known as Ghostwriter977, posted it on the social network on April 14, where it quickly generated millions of views. If Universal Music Group ended up obtaining the online removal of content related to Heart On My Sleeve, this case shows how artificial intelligence software is initiating a revolution in the music sector. Both for artists and record companies as well as for music lovers.

Many music lovers feel helpless in the face of this daunting musical offer, where the creations of artists in the flesh rub shoulders with those of algorithms. Many face the tyranny of choice and don’t know how to navigate catalogs with tens of millions of songs, or even a hundred in the case of Apple Music. Indeed, if we estimate that a song lasts, on average, three minutes, it will take about 571 years to listen to the entire musical catalog of the streaming service. Without taking the slightest pause in his listening.

It is therefore not surprising that many users of streaming platforms rely on playlists, recommendation algorithms and social networks – TikTok in the lead – to broaden their horizons. Very practical tools but which risk, above all, to lock them in a musical bubble. And that’s despite having millions of different songs available with just a few clicks.



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