2 minutes and not a second longer: crazy hype about the new smartphone app BeReal


BeReal is currently in high demand in the App Store because it is, so to speak, an anti-Instagram. Instead of preparing time-consuming photos, you only have two minutes each day to share a snapshot with your friends.

When that happens is arbitrarily determined by the app. Then everyone in your circle of friends has to post something at the same time. Whether you’re at work, exercising, or just taking out the trash. So the app wants to draw a more realistic picture.

In doing so, you first take a picture of what you see, and then a selfie, which is shown in the top left. You can also add your current location and share it with your friends. You then send the photo to practically all confirmed friends at BeReal – so your posting is not publicly visible.

BeReal is not designed for more daily interaction. So you save yourself endless scrolling through endless postings from other people. But there’s still a catch.



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