From year to year, audiences continue their slow erosion. In 2023, the daily television viewing time stood at 3h19 for those aged 4 and over, compared to 3h26 in 2022, or 7 minutes less. While Médiamétrie has continued to expand the measurement of audiences, they have not succeeded in reversing the trend. In 2023, and for ages 4 and over only, listening time is estimated based on Médiamat, the 37,500 study and the Global Video study. It includes consumption on all screens (TV, computer, mobile phone, tablet) live, delayed, preview and replay, at home and outside the home or on the move.
While those equipped with TV (all people aged 4 and over equipped with at least one television at home) have reached 57.15 million people, television consumption is increasingly competing with other streaming services. , in particular SVOD and FAST channels which are not counted in the audiences.
In 2023, all targets saw their viewing time lose ground compared to 2022. It remains to be seen whether the developments planned by Médiamétrie will allow channels to redress the balance thanks to a more representative measurement of consumer behavior. Indeed, since January 1, 2024, Médiamat has included the entire audience of television programs watched by the population aged 4 and over, including by those who are not equipped with a television. As of today, the overall audience therefore includes:
– the audience for programs watched at home, including on internet screens
– and the audience for programs watched outside the home or on the move, whatever the screen (television, computer, smartphone and tablet) and whatever the mode of consumption (live, delayed and in replay/preview ).
2024 is already shaping up to be an exceptional TV year for at least four reasons:
– the evolution of audience measurement which aims to be more precise and more exhaustive
– the broadcast of two major sporting events, the Euro Football and the Olympic Games
– the relaunch of TF1 with its TF1+ offer which focuses on free streaming
– the continued conquest of free and paid streaming offers with the rise of FAST channels and the arrival of Max before summer.
Reasons which mean that the 2024 audiences will be the reference for the new TV market, which is being completely recomposed under the pressure of streaming.