Less chemical than “classic” coloring, natural coloring offers an interesting compromise between color and care. We take stock!
As a consequence of the pandemic or simply of the world in which we live, more and more consumers are turning to natural beauty products, whether it be facial or body care, make-up or even products for them. hair. And in terms of hair care, coloring is no exception to the rule: many women are looking for a less chemical alternative to the “classic” color and are turning to natural colors.
Are you one of those who are tempted but have not yet dared to try (or have been disappointed)? We asked Céline, manager of the in-house natural hair color brand EffiColor (from Ineldea Laboratories), to share five things to know about this type of hair color, just to have all the cards in hand before getting started.
Natural coloring and vegetable coloring, they are not the same thing
One might be tempted to think that a natural color is necessarily vegetal, but this is not the case. In reality, the natural colo is halfway between the classic version and the plant-based option: it is a permanent product that is formulated with fewer chemical synthesis agents and more ingredients of natural origin.
“It is an oxidation coloring, which modifies the structure of the hair, even if it does so much less than the classic formulas: it can lighten or darken up to 3 tones, and the care actives protect the fiber which remains soft and brilliant “, explains Céline. The vegetal option is, for its part, composed of 100% plants and does not penetrate into the hair, which explains why it offers fairly light results and which fade faster.
Not all changes are possible in natural colo
There are a very large number of shades available in natural versions, but if you are looking to have fun with fun colors such as pink, green or blue, you will have to turn to temporary classic hair colors. “It is also important to emphasize that a radical transformation like going from brown to blonde is not possible either with a natural formula, since this type of coloring does not allow to lighten or darken the fiber beyond three tones “, specifies the expert.
Natural coloring is ideal for sensitive scalps
The composition of natural colors excludes certain chemical compounds, in particular ammonia, resorcinol, PPD (paraphenylenediamine) or even parabens, potentially allergenic and irritant components. In fact, they are generally better tolerated by people with sensitive scalp, and, as they are enriched with care active ingredients such as keratin, oils or vegetable proteins, they weaken the lengths much less, which is interesting if one wish to have long and colorful hair. Good to know: as with classic coloring, it is recommended to carry out a skin irritability test 48 hours before applying the product in order to check that the epidermis tolerates it well.
Natural coloring covers gray hair well
Among the women who resort to coloring, many do so to cover up white hair (whether it has a little or a lot). Good news: the natural coloring allows them to be covered 100%! Let it be said: as it offers a permanent result and good coverage of gray hair, the natural color also leads to a demarcation in the regrowth, even if the latter is generally not very marked since the change is not huge.
No need to change your hair routine with natural coloring
Unlike vegetable coloring which requires adopting a routine without sulphates, parabens and silicones, natural colo does not require you to radically change the hair products you use. Nevertheless, “as with any oxidation coloring, it is recommended to use specific care for colored hair to prevent the pigments from fading with washing “, Céline concludes.
Maïlys is a writer specializing in the fields of beauty, health, well-being and parenthood. Mother of a little boy, she’s also crazy about tennis and a little …