777 Partners is a new investor: Lars Windhorst is now part of Hertha’s past

777 Partners is a new investor
Lars Windhorst is now part of Hertha’s past

With his investment in the Bundesliga soccer club Hertha BSC, Lars Windhorst is causing a lot of excitement. Both sides are dissatisfied and quarreling – now the liaison is over. With 777 Partners, the club threatened with relegation presents a new investor. He already has experience in football.

The troubled Bundesliga club Hertha BSC has found a successor for investor Lars Windhorst. As the club announced before the game against FSV Mainz 05 (3.30 p.m. / Sky and in the ntv.de live ticker) after long negotiations, takes over 777 Partners all shares in Hertha BSC GmbH & Co. KGaApreviously owned by Windhorst and his company Tennor Holding (64.7 percent).

According to “Kicker” information, 777 Partners, a private investment company based in Miami, will initially invest a total of 100 million euros in the club. In addition, the new investor will receive two seats on the Berliner Supervisory Board and on the company’s Advisory Board.

“This is a forward-looking step for Hertha BSC,” said President Kay Bernstein: “This strategic partnership will help us to further advance the restructuring process and economic consolidation of Hertha BSC. We are therefore pleased to welcome 777 Partners to the Hertha family may.”

“We have the utmost respect for the way football is structured in Germany and look forward to working with everyone involved to help Hertha reach their full potential,” announced Josh Wander, Founder and CEO of 777 partners, on.

777 Partners is to acquire additional shares

According to media reports, 777 Partners will not only take over Windhorst’s shares, but will also acquire additional shares. This would bring fresh money to the cash-strapped club, which – like the other Bundesliga clubs – must submit the licensing documents for the coming season to the DFL by March 15th.

The investment of the Americans is sorely needed for the Berliners. The club’s professional department closed the 2021/22 financial year with a minus of 79.75 million euros, and in previous years the Berliners have managed above their means – despite the 375 million euros that Windhorst had paid.

Unlike Windhorst, 777 Partners has a lot of experience in professional football. Since September 2021, the company has increasingly invested in football clubs worldwide from the first to the third division. In addition to the Paris suburban club Red Star Paris, the portfolio also includes the first division clubs FC Sevilla, Standard Liège, Vasco da Gama from Brazil, Melbourne Victory and the second division club CFC Genoa. This makes the Bundesliga club the seventh football club in which 777 Partners has invested.

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