Moira Musio (29) from Zurich is currently the most up-and-coming and hottest artist in Switzerland. The pop art pictures of the former model with Italian roots are selling well at home and abroad. Musio is overwhelmed with inquiries, she sells ten to twenty pictures a month. One of her colorful pop art works costs between 500 and 20,000 francs. Musio’s trademark is her Mickey Mouse picture with the neon colors running down it. “I still can hardly believe it,” said Musio, commenting on her quick success. “I’m really living my dream.”
The first sculpture was created on her parents’ wooden floor
It was only a little over a year and a half ago, in autumn 2019, that the trained retail specialist turned to art. “One evening I was watching a documentary about the artist Niki de Saint Phalle,” explains Musio, who quit her job after the death of her beloved dog and lived with her parents. “Suddenly it grabbed me: I started spreading newspaper on my parents’ expensive wooden floor and tinkering with my first paper mache sculpture.” Within days, the sculptures finally turned into pictures. “I always had this Mickey Mouse head in front of my eyes, over the colors,” says Musio. “So I painted it.” She first produced the picture digitally and then painted it with varnish. Then she uploaded it to her Instagram profile and it became an overnight hit. «I already had three orders the next day. Everyone wanted my Mickey! “
Just a few weeks later, the young artist was able to make a living from her art. At her first exhibition at Club Vior in Zurich, Musio’s pictures were sold out within three hours. With her brightly colored neon works, which often show Disney characters and subjects from pop culture, she also causes a sensation with well-known brands such as Porsche, Panerai, Oris and Mumm Champagne. The premium brands are trying to work with the young Swiss artist. Musios Pop Art pictures also hang in the Mama Hotel in Zermatt VS or in the Kaiser Gallery in Hamburg (D).
Musio will soon be presenting their art in Mykonos
In the next month, she will present her art for a month on the hip Greek party island of Mykonos. “I’m really looking forward to it,” said Musio, who spontaneously painted her jeans at the last exhibition in Geneva. “Somebody kept trying to buy my pants from me,” she says with a laugh and adds: “My art is my love, my life. She set me free. And for me there is nothing better than making people happy with my pictures. “