ZURICH, March 26 (Reuters) – Zurich Insurance has removed its Z logo from social media after the letter has become a sign of support for Moscow’s invasion of Ukraine in Russia.
The company said it was removing the logo – a white Z on a blue background – so as not to give the false impression of supporting Russia in this conflict.
“We are temporarily removing the use of the letter ‘Z’ from social media where it appears in isolation and could be misinterpreted,” Reuters said in a statement.
“We are monitoring the situation closely and will take further action if and when necessary,” the company added.
The letter Z is stamped on Russian military vehicles used in the conflict; Russians who support the war inscribe it on flags at pro-Kremlin demonstrations.
Moscow describes the activities in Ukraine as a “special military operation”. (Report John Revill; French version Elizabeth Pineau)