Google unveils the new Android logo with above all two changes to remember: a bugdroid that goes into 3D while the “android” brand is now officially written “Android”.
” Be open, iterative and inclusive “. This is the ethics that Google wants to put forward for its Android operating system. Thus, while we are still waiting for the stable version of Android 14, the Mountain View company is unveiling a new visual identity for its OS installed on three billion smartphones and devices of all kinds around the world. In short, Android has a new logo and lets you know.
On the program, a bugdroid with a new look and the Android brand that is no longer written in quite the same way. Note that besides this, Android was also entitled to the arrival of some promising new features.
Why android becomes Android
The Google teams say they had a lot of fun creating this new identity, but what actually changes? Android’s new logo is inspired by Material Design. As a reminder, this is the set of aesthetic rules that the American giant imposes on itself to define the look of its OS. The well-known personalization-centric Material You is a derivative of this.
But that’s not all… Google adds a capital letter to the official Android logo! Yes, we are a bit sarcastic, which is quite ironic for a medium called Frandroid and no more FrAndroid since 2019. Moreover, there is a real explanation behind this choice.
With this update, you’ll notice some subtle changes that help link Android to Google. In addition to dropping the lowercase stylization of “android”, we’re elevating the Android logo by capitalizing the A, giving more weight to its appearance when placed next to the Google logo. While we’ve added Android-specific curves and personality, the new Android styling more closely reflects the Google logo and creates a balance between the two. We hope these small but important updates to the Android font will better communicate the relationship between Android devices and the Google apps and services users are already familiar with.
This passage from the blog post is more important than one might think. Google clearly displays here the ambition to highlight its own name. We already had Android Messages which is now known as Google Messages. Same thing for Android Pay which became Google Pay then Google Wallet. In the same vein, remember that, on the side of connected watches, Android Wear has disappeared in favor of Wear OS by Google (this is the full name).
As you will have understood, it is therefore not surprising to see that the identity of Android itself is similar to that of Google since it is the latter which tends to be put forward more and more.
A 3D bugdroid
“Today we’re giving the most recognizable non-human member of our Android community a brand new 3D look.“, we read in the press release. Yes, the bugdroid changes appearance and takes on relief.
“As a visual symbol of our brand, we wanted the bugdroid to be as dynamic as Android itself. We’ve also modernized the appearance of the robot’s full body so that it can easily transition from a digital environment to a real environment, making it a versatile and reliable companion regardless of channel, platform or context.“.
This new visual identity will be available on Android devices “and in more placesby the end of the year promises Google.
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