After two years of growth, the market for Tablet back to normal with sales up very slightly.
The Covid-19 pandemic has allowed the touch pad to regain momentum, while many employees were looking for a device to continue working and communicating with their teams.
Apple tops sales, followed by Samsung
After more than two years of health crisis, many have already acquired a tablet and logically the market has stabilized. IDC estimates that sales growth is almost zero of 0.15% compared to the same quarter in 2021 when Strategy Analytics sees a more brutal drop of 15%.
The leading seller of tablets in the world over the past three months remains Apple and its iPads, but the figures differ significantly according to the analysis firms. IDC gives Apple a market share of 32% (down 2.89%) when Strategy Analytics estimates it at 38%, with a drop of 7% year-on-year.
Samsung remains a solid second with estimated sales of between 7.1 and 7.3 million tablets and an 18% market share. The manufacturer can say thank you to the Galaxy Tab S8. Amazon and Lenovo are battling for third place according to analysts, with sales estimated between 3.4 and 5 million copies for the e-merchant and 3.5 million tablets for Lenovo. They are followed by Huawei for only 1.4 million models shipped.
A market that is more oriented towards the high end
If we analyze only the operating systems, we can notice that the fall is brutal for the sales of Android tablets, which fell by almost 21% this quarter compared to the previous year for a market share of 49 %. This is the first time that Android has fallen below 50% market share in a decade.
The iPads are not at the party either with a market share of 38%, down 7% in one year and Windows is in third position with 11% of sales in the second quarter.
The tablet market seems to be moving today towards devices ” detachable and high-end “. Consumers would be inclined to invest more money for devices closer to a PC and would increasingly turn away from simple so-called consumer tablets found at entry and mid-range.
Source : Phone Arena
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