Consumers looking for good deals will be delighted to learn of the launch of 150€, a new medium that lists promotions from brands.
Since the inflationary crisis, the purchasing power of the French has been in difficulty. Some food products have become very expensive. Consumers must therefore pay more attention to their spending, choosing products at low prices, but also supermarkets that do not inflate prices too much. From now on, households could see themselves simplifying their lives, thanks to the new media entitled 150€. Launched by the specialized company Milee, this weekly media is completely free. And it is entirely dedicated to specials. Readers will find various information and tips for making their purchases.
But above all, promotional flyers surrounding brands. Thus, instead of sorting the flyers in his mailbox, the reader will have everything at hand. To receive media 150€, it will simply take out a (free) subscription. The media began its distribution this Tuesday, May 2. An encouraging launch, since the company announces that it has already collected 1.4 million subscribers for the month of May.
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150€ : the new media to receive good deals
But the €150 medium has big ambitions. Indeed, it plans to recognize no less than 12 million subscribers by the end of 2023. “We are aiming for 12 million subscribers by the end of the year. It’s an ambitious goal, but achievable.” says Pierre-Yves Larvor, Milee’s assistant manager. Before analyzing that the volume of flyers decreases every year for ten years now. Faced with this observation, the company therefore considered an alternative solution. This is how the idea of 150€.
In concrete terms, people who have taken out a subscription for 150€ can consult the media in two ways. Either in digital version by email. Or in paper version, in which case the magazine is sent by post. “The digital format does not yet replace the experience of the paper catalog”, believes Pierre-Yves Larvor. And for good reason, half of the registrants asked for a mailbox version. A mobile application will still be launched by next September. Currently, there are many brands present in the media, including E.Leclerc, Carrefour, Auchan, Intermarché, Système U, Cora, Aldi, Bricomarché, La Grande Récré, Conforama, Bureau Vallée or Botanic.