The Californian manufacturer is already looking far away. Lucid Motors is already planning the release of an SUV in 2026 to further compete with the Tesla Model Y.
The Lucid Gravity is not even available on the market yet as the company is already planning on the mid-size SUV segment. Objective: to walk in the footsteps of Tesla and its Model Y, crowned with several resounding successes. Best-selling car in the world in the first quarter of 2023 and best-selling car in Europe the same year, all categories combined.
Scheduled for production at the end of 2026, will the brand’s future SUV be able to overthrow the queen from her throne?
A mixed period for Lucid, which does not prevent it from wanting to expand
Despite recent lackluster financial results, Lucid Motors has not lost its ambitions. Accusing a loss of $371,000 per model sold, the brand nevertheless experienced a record first quarter of 2024 in terms of deliveries. A contrasting context which lays the foundations for the future mid-size electric SUV, announced as a pillar of Lucid’s strategy.
This new model, according to CEO Peter Rawlinson, will be positioned in a rather attractive price segment, around $48,000, with the stated objective of generating volume. A clear strategy to compete with market leaders: Cadillac Lyriq, Rivian R2 and obviously the Model Y. In total, the brand should have three new vehicles by 2026.
On the technical side, Lucid strikes back
Lucid Motors’ future electric SUV is based on an entirely new platform, designed to be versatile and potentially accommodate other vehicles. this will be developed in its AMP-2 factory in Saudi Arabia. However, producing outside of the United States poses another problem. Indeed, the manufacturer will not be able to benefit from the tax interests offered by the Biden government for EV producers. A situation that Lucid hopes to see evolve after the 2024 elections.
Despite this context, Lucid is confident about the potential of this new model. “ The design and efficiency of the model will allow us to stand out from the competition », Says Peter Rawlinson, CEO of Lucid. It’s difficult to get an idea of our side without an official image. “ I am confident that we can achieve unparalleled levels of efficiency with this mid-size vehicle » he adds.
While the Gravity is expected this year around $80,000, taking the gamble of producing a vehicle almost half the price is, it must be said, quite daring. Focused on price competitiveness and innovation, will Lucid’s new strategy pay off for its future SUV?
Source : Clean Automotive
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