For many, the DC movie The Flash is a nightmare. An ugly feature film that flopped and will be hated even more because of this idea from Warner Bros.
Sold as “the best superhero ever made” before its release, The Flash ultimately split across the board. Critics have not been kind and at the box office, it is a monster oven. And that’s why Warner Bros. Entertainment needs money back, lots of money. The production company has found a way that will further tarnish the image of the film.
The Flash wants to make money the worst way possible
The Flash is a disaster for Warner Bros. Entertainment and DC Studios, but also for the aura of the new DC Cinematic Universe, although that doesn’t mean throwing the baby out with the bathwater. We will wait wisely to see what James Gunn and Peter Safran are capable of with Superman Legacy as well as all future DCU films and series.
But still, Andy Muschietti’s feature film is the biggest flop in the history of superhero films, ahead of Shazam! The Rage of the Gods or Wonder Woman 1984. With a total budget around 370 million dollars, The Flash should make Warner lose 200 million dollars. A damn salty negative invoice that the company will try to absorb by all means. How to get your head above water? NFTs will be published this Tuesday, July 18, 2023 on the site dedicated to the acquisition of non-fungible tokens. Warner Bros. has indeed already tried it out with the first Superman film of Christopher Reeveand the Lord of the Rings: The Fellowship of the Ring.
In addition to owning The Flash in 4K digital format, buyers will have access to features like an augmented reality experience to make bats and the Batman logo appear in real life, behind-the-scenes videos cut, making-of), two 3D models of the ultra-fast hero, digital maps of the Batmobile / Batwing and the Batsuit, visit locations from the feature film such as the Batcave through interactive menus and unearth hidden collectibles.
Bonus DVDs… paid for!
“The Flash Web3 Movie Experience” will therefore be available on July 18, 2023 via cryptocurrency or credit card payment. The DC film has therefore just invented paid DVD bonuses and not just a little. To get them, Warner will set up two packs. First is the $35 “Mystery” edition which contains one of “four limited-edition digital minted works of art”, with a rarity level (Common, Uncommon, Rare, Epic), other features, and interactive menus that use sets from the feature film. There will be 10,000.
Then, we go up a notch with the “Premium” edition at $100 and limited to 2,000 copies. There, there will be access to one of two “rare” animated and struck digital artworks. All interactive menus will be unlockable with additional features.
Note that in either case, there is no question of improving the visuals of the film. The Flash is ugly but it is perfectly voluntary, according to the director. Not sure that Warner will make a fortune with this idea either, but the voices of the fans are sometimes impenetrable.