(CercleFinance.com) – Accor announces that Handwritten Collection, its mid-range brand launched in January 2023 with the aim of bringing together small and medium-sized hotels, has opened 12 ‘carefully selected’ hotels during its first year of operation. existence.
The French hotel giant adds that Handwritten Collection, ‘driven by the international boom in boutique hotels’, plans around 25 additional openings in 2024 and beyond, and has more than 150 projects and avenues currently under study.
According to Accor, ‘collectible brands are growing across the world at an annual rate of 25%, currently representing one of the highest growth rates in the hotel industry.’