(CercleFinance.com) – Accor and LVMH have entered into a strategic partnership to accelerate the development of Orient Express.
‘The rebirth of a historic train and the launching of the first Orient Express sailboat in 2026 will be the next steps in this new momentum. Alongside these launches, Orient Express will open its first hotels in Rome and Venice,’ indicates the group.
Under the terms of the agreements signed today, LVMH is joining forces with Accor through a strategic investment in the Orient Express brand, the company operating the future hotels and trains as well as in the entity that owns the two sailboats.
The first sailboat is currently under construction at Chantiers de l’Atlantique and the two groups will continue the search for a third partner for this new activity.
Sébastien Bazin, Chairman and CEO of the Accor Group declared: ‘Today, with LVMH, Orient Express opens a new chapter in this formidable adventure with the ambition to explore new horizons and to embody the audacity and the creative passion that drives us.
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