ANALYSIS – Acquired last year, the Stokomani brand is experiencing strong growth. The market is doing well.
“Earlier we were at Stockand now we are going to Stokomani for clothing and hygiene products.” Phone in hand to select the products recommended by the Yuka application, two retirees stroll through the shower gel department of Stokomani de Plaisir, in the Yvelines. The first is a regular at this store, which has just been renovated. She goes there every week to track down bargains. The second comes only once a month. But both agree on one point: “It’s cheaper here than in hypermarkets.”
Sanex shower gel is sold in one liter packaging from Poland. Doves are sold for 4.79 euros per set of two, which is half the price of supermarkets. Tommy Hilfiger, Kaporal or Etam clothing at bargain prices is another strong point of the brand, which has made destocking its trademark since 1961. More than a hundred of the company’s buyers are on the lookout daily dormant stocks…
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