At the beginning of the year, many publishers and studios tried to enter the world of NFT, often with loss and noise. You only have to look at the complete failure of Ubisoft Quartz to have the best example. These first failures have therefore slowed down certain desires, even if the publishers continue to watch this closely, like Sega. And it’s now Activision-Blizzard’s turn to test public support for this practice, while remaining cautious.
No NFT at the publisher, for now?
So it seems Blizzard/Activision is trying to see if players are interested in crypto and nf*t in games. I got a survey from them and it is on the survey. I said very disinterested in them. pic.twitter.com/dIT4bVokDK
— Okage Tadaka BlackLivesMatter StopAsianHate (@OTadaka) April 16, 2022
In a poll published on Blizzard’s marketplace, organized by YouGov and spotted by GameRant, the publisher asks respondents if they are interested in new practices related to video games, such as cryptocurrency and NFTsin addition to virtual reality and other practices still poorly implemented in Activision-Blizzard games.
If the survey seems to be quite innocent, it can clearly be seen that Activision-Blizzard is trying to see the public’s reaction to this practice before embarking on it or not.
No one is doing NFTs.
—Mike Ybarra (@Qwik) April 17, 2022
And moreover, in response to the article by VGC on this subject, Mike Ybarra, president of Blizzard, made a point of clearing things up by stating that the company does not make NFTs.
It remains to be seen if this only represents the current position of Activision-Blizzard on this subject, or if it is set to evolve.