Google is ultimately not so clear on the issue of ad blockers. Some of its employees have just participated in a conference promoting this software.
In recent weeks, almost no one has been able to miss the shift taken by YouTube. The famous ad blockers widely used to be able to watch videos without interruption have become very difficult, if not impossible, to use. The obvious objective is to improve the monetization of content by imposing commercial advertisements.
But if we thought at first glance that everything was clear, it seems that within Google not everyone speaks with the same voice. The proof with this conference on ad blockers in which the American group participated.
Google sponsors conference on ad blockers
So what is Google’s sole and official voice on ad blockers? We might wonder after five Google employees attended the Ad Filtering Summit in Amsterdam last month. The event was sponsored by AdBlock publisher Eyeo, AdGuard and… Google.
On this occasion, the public was able to hear Chrome Web Store developer manager Chary Chen explain how Google made ad blockers more accessible on Chrome. “ We introduce this new category of privacy and security protection, and it is easy for a user to access it and find the extension they want » she indicated.
YouTube vs. Chrome
Among the slides she presented for the occasion, we could see blockers dedicated to removing advertisements on YouTube appear. Another interesting point, the manager also explained that her teams were working on improving autocomplete on the Chrome Web Store in order to offer first results the best blockers, including those intended for YouTube.
There therefore seem to be antagonistic positions within the same group, which may have their origins in the gigantism of this same group. Alphabet in fact brings together in its services companies with different interests, with on the one hand YouTube and its desire to highlight advertising, and Google (with Chrome) working in an ecosystem where it is necessary to always seek to offer the best type of navigation for the Internet user. Who will end up winning?
Source : 404media
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