The tool is called “recolor vectors”. To use it, you upload a vector graphics file such as a logo, illustration, or, in the example presented by Adobe, a mandala. Firefly then generates a quartet of illustrations, each featuring a color combination.
“Firefly allows me to get colors that I like…and then I can tweak them,” Paul Trani, product evangelist at Adobe, said during the demo. “It’s a real headache in Illustrator trying to recolor all of this.” Adobe hasn’t said when or even if the vector recolor tool will ship.
Adobe has developed a generative AI tool Firefly to automatically pick new colors and apply them to vector artwork. Screenshot by Stephen Shankland/CNET
What are the tools in the Firefly suite?
Adobe is obviously not the first to provide tools equipped with generative AI. But its initiatives are important because Adobe is the leading provider of software for creative professionals. The company launched its Firefly project in early March and has been gradually expanding access to beta products to those who sign up on a waitlist. The first two tools make it possible to transform a text into an image and to style the text in an innovative way.
The image generator tool is formed from Adobe Stock images, as well as public domain and royalty-free images. The product, like DALL-E 2 and Midjourney, can generate custom images. Interestingly, the company clarifies that these images will be “safe for commercial use.” Like other generative tools – and the highly capable Adobe Express – Firefly is designed to make it easier for marketers to create content regardless of artistic skill level.
On the text side, the tool allows you to create variations of messages, modify the tone of voice and incorporate keywords into the generated text.