Adobe is expanding its product range. At the Adobe MAX trade fair, the company is presenting, among other things, its in-house AI for the Creative Cloud.
Adobe MAX 2023, one of the largest creative conferences in the world, is currently taking place in Los Angelas. At the three-day trade fair, numerous experts will have their say, the community will be involved and of course the manufacturer of programs such as Photoshop will also be presenting its new applications for the Adobe Creative Cloud. The spotlight is primarily on Firefly, the in-house artificial intelligence (AI).
There are three new models: Firefly Image 2, Firefly Vector and Firefly Design. They are intended to support the creative process and be a useful aid at work. Firefly Image 2 creates higher quality images for you, can be used to render people more accurately, and improves text alignment. Firefly Vector is the first generative AI model focused on vector graphics. This makes working in Adobe Illustrator even more pleasant. Firefly Design helps you create templates for flyers, posters or invitations in Express.
Over 100 AI functions find their way into Adobe’s Creative Cloud – including “Generative Fill”. (Source: Adobe)
But the Creative Cloud flagship applications can also shine with innovations. For example, more than 100 new AI functions have been integrated into Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects and Adobe Stock.
Generative Fill is used in almost all programs. New tools have also been added. In Lightroom you will be able to work with lens blur, HDR optimization and point color using AI. Photoshop and Illustrator also receive a web version. This means you can also track your projects from other PCs via the browser.
Another innovation that is aimed specifically at companies is Adobe GenStudio. The application is intended to significantly simplify the ideation, creation and production of content by allowing it to be passed on in real time and thus enabling seamless collaboration. The end-to-end solution GenStudio also works with the AI Firefly and combines the Creative Cloud, Express and Experience Cloud applications in one. Particularly useful for marketing and creative workflows.
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