On Monday, Adobe set out new guidelines for creators who want to submit AI-generated images to its massive art marketplace.
“Early generative AI technologies raised questions about the correct way to use them,” said Sarah Casillas, senior content manager at Adobe Stock, in a blog post. “Adobe has reviewed these issues and implemented a new submission policy that we believe will ensure our content uses AI technology responsibly by creators and customers. »
“Artificial” artists?
AI-generated art quickly caught the public eye, with fun and trendy apps like DreamUp and AI Time Machine.
These apps make it possible to create original artwork based on users’ own images or text prompts. However, this technology – based on generative AI models like Dall-E and Stable Diffusion, which were trained on content retrieved from the internet – has raised several questions about the nature of art, as well as legal questions such as as the mode of remuneration of artists.
Images: Adobe Stock/Art Master (left), Adobe Stock/Robert Kneschke (middle), Adobe Stock/Spirit of the Forest (right).
A “big step forward for creators”
Sarah Casillas called generative AI “a big step forward for creators.” For her, this technology allows them to expand their portfolio and their earning potential. Adobe intends to help transform generative AI technology into “a tool that empowers artists, never seeking to replace human imagination,” she added.
To make sure Adobe Stock platform customers know what to expect, Adobe’s new generative AI policy requires contributors to designate their AI-generated content as such.
It also requires contributors to obtain permission before submitting works based on third-party content — such as text prompts referencing people, places, property, or an actual artist’s style.
Copyright issues
As Adobe strives to embrace generative AI, other content platforms have gone the other way, restricting or banning AI-generated content. For example, Getty Images said in September that it would not accept AI-generated contributions.
“There are real copyright concerns about the results of these models and unresolved rights issues regarding the imagery, image metadata, and the individuals contained in the imagery,” noted Craig Peters. , CEO of Getty Images, to The Verge.
Meanwhile, some online art communities have banned AI-generated images, fearing that their platforms will be overwhelmed by this easy-to-produce content.
Source: ZDNet.com