Apple has just taken a fine from the CNIL for having traced without the consent of customers.
Funny for the data privacy champion!
Apple also secretly collected data for advertising purposes
Apple would he have cast a discreet eye on its customers? The answer is yes according to the National Commission for Computing and Liberties (CNIL). The authority responsible for data protection has indeed imposed a fine of 8 million euros on the Cupertino company.
The tech giant is condemned for having imposed by default identifiers on devices equipped with version iOS 14.6, which made it possible to collect user data in order to offer personalized advertisements on the App Store. Not being necessary for the operation of the smartphone, these identifiers should not have been “ read and/or deposited without the user having expressed his prior consent “, explains the CNIL.
However, the option was not only pre-checked by default in the settings, but “ the user should [aussi] perform a large number of actions to successfully disable this setting according to the regulator.
A problem solved
But if the brand was found to be in default, the independent administrative authority did not want to load the boat, and pronounced a fairly small fine in view of the immense wealth of Apple.
The reason ? The problem is now solved, the company has since brought itself into compliance “. If you want to check it out for yourself, just go to your “ Settings”, scroll down to the entry “ Privacy” represented by a small hand, then scrolling to the bottom and the option “ Apple Advertising”. Normally, the possibility Personal Ads” is not enabled.
However, the CNIL controls date from 2021 and 2022, a period when Apple was already very committed to the protection of personal data. At the time, Tim Cook’s company explained that no one should give out their data without their consent. Has the lesson been well learned?
Source : CNIL
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