In-article:

Advertising on Netflix would arrive at the end of 2022


Alexander Schmid

May 10, 2022 at 5:05 p.m.

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Netflix Clubic © Clubic.com

Netflix intends to react very quickly to recover new (or old) subscribers.

A few weeks ago, Netflix opened the door to the introduction of advertising on its platform. A way to lower the subscription price to attract new users following the drop in subscribers observed in the first quarter of 2022.

Ads and a system against sharing passwords?

According to information from New York Times, the launch of such an offer should happen much sooner than one might think. Internal company communications suggest that Netflix expects this ad-supported subscription to be available as early as Q4 2022, not 2023 or 2024 as originally announced. However, it is likely that the offer will only be offered in the United States or to a limited selection of countries at first.

According to the same documents, Netflix should seriously start tackling the issue of sharing passwords between users in the same period.

Faced with pressure from the much cheaper HBO Max and Disney+, Netflix is ​​looking for solutions to ensure its growth and revenue.

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  • The most complete on the market
  • Often excellent original series
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The American service is not the most popular in the world for nothing. With a content offer enriched every week, always optimal video quality and a very refined user experience, the platform is an essential choice for entertainment. Our only regret remains the constant increase in subscription prices, which makes the service a little less attractive than when it was launched… Fortunately, the number of series and films compensates for this increase.

The American service is not the most popular in the world for nothing. With a content offer enriched every week, always optimal video quality and a very refined user experience, the platform is an essential choice for entertainment. Our only regret remains the constant increase in subscription prices, which makes the service a little less attractive than when it was launched… Fortunately, the number of series and films compensates for this increase.

Source : The New York Times



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