In an open letter to celebrate the new year, Square Enix President Takeshi Kiryu shared his 2024 resolutions.
The man has held this position since June 2023. In the past, his predecessor, Yosuke Matsuda, had shown great interest in NFTs and blockchain technology. An interest shared by other industry giants like Ubisoft or SEGA, before this train derailed. No matter, Square Enix intends to move into the field of artificial intelligence, which is probably much more promising.
A resolution in keeping with the times
Since his arrival as president of Square Enix last June, Takashi Kiryu tells us in his letter that he has been very busy. Its initiatives focused in particular on improving production capacities and the efficiency of internal teams, in order to “ better meet consumer expectations “.
To this end, the man indicates that many technologies have emerged during 2023 to go even further in these areas. One of the most important in his eyes is none other than artificial intelligence. Takashi Kiryu said: “ We want to be more aggressive in applying AI and other cutting-edge technologies to our content development and editing functions. “.
“ In the short term, our goal is to improve our development productivity and achieve greater sophistication in our marketing efforts. In the longer term, we hope to use these technologies to create new forms of content for consumers, as we believe technological innovation represents opportunities », he continues.
A resolution for better or for worse?
According to the president of Square Enix, generative AIs like ChatGPT have enormous potential in video game development. “ I believe such tools can not only reshape what we create, but also fundamentally change the creative process “, he insists.
For the record, the first part of Final Fantasy VII Remake already made use of artificial intelligence to improve the characters’ facial animations and lip syncing. If Takashi Kiryu is to be believed, we should expect to see an increase in these types of AI applications from Square Enix.
Microsoft’s gaming branch has also shown a certain interest in generative AI, in particular in order to ” make the work of developers and creators easier “. We can bet that other big names in video games with the necessary means will continue to jump on the bandwagon. While 2023 had already been marked by the loss of employment of more than 10,000 people within the video game industry, is the advent of AI not likely to cause this sad figure to rise exponentially? ? The future will tell.
The emergence of artificial intelligence as a mainstream tool has opened up numerous possibilities for all content producers. Text, image, sound… This new fashionable technology can now provide assistance in many areas, and facilitate work in the most difficult stages of creation. And with an ever-increasing offering, it is important to distinguish which tools provide real added value. So you don’t waste hours trying everything the Google results pages offer!
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Source : Square Enix
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