After vodka, Tesla launches… into beer.
The American manufacturer has indeed unveiled Gigabier, with bottles bearing the image of the Cybertruck.
Beer at Tesla?
Five years ago (already…), Elon Musk took advantage of April 1 to announce the launch of his house tequila, called Teslaquilla. In 2020, Tesla marketed this same Teslaquilla, with enormous success, despite a prohibitive price. In this year 2023, the American manufacturer is doing it again, this time with a beer bearing its image.
Announced just under two years ago, the GigaBier (that’s its name) is now available for sale. For the latter, Tesla has decided to pay tribute to its Cybertruck, which should go on sale later this year.
GigaBiers with the effigy of the Cybertruck… but at an exorbitant price
” The Tesla GigaBier is inspired by the shape of the Cybertruck while honoring 500 years of German beer-making tradition according to the Reinheitsgebot “, explains Tesla.
The GigaBier harbors notes of citrus, bergamot and sweet fruit, while each bottle features a smooth glossy black neck, adorned with a phosphorescent Giga watermark. A bottle worthy of a perfume for this beer signed Tesla.
Obviously, Tesla obliges, it is a product essentially dedicated to being collected, since it will still be necessary to agree to pay the modest sum of 89 € to get your hands on a pack of three bottles (of 330 ml each ). The GigaBier is made in Germany, and distributed by the Dutch group BrouwUnie.
As for the Tesla Cybertruck, the vehicle was recently presented, in a near-final version, during Investor Day. The opportunity to (re)discover this design, to say the least angular, with a Yoke steering wheel on board, without forgetting this enormous and unique windscreen wiper which always raises so many questions.
Source : Electrek
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