Le Figaro and The Parisian are teaming up to launch from January a new weekly magazine supplement dedicated to television and distributed with their weekend newspapers, they said on Monday. This new title will succeed TVMagazinethe leading weekly in France: the Le Figaro group, its owner, announced in mid-October that it would stop at the end of 2022 due to the breach of contracts with the regional press newspapers which ensured its distribution.
A new magazine driven by Le Figaro
More than 50 regional press titles will indeed launch their own magazine dedicated to entertainment (television, video streaming and podcasts), “Diverto”, at the start of 2023, which will be distributed in more than 3 million copies.
baptized Le Figaro TV Magazine, the new magazine launched by Le Figaro in partnership with The Parisian will be driven by the first. Its editor-in-chief will be François Aubel, current culture-tv editor-in-chief at Figaroand it will be “placed under the editorial responsibility of Alexis Brézet, editorial director of the Figaro“, according to a press release from the Figaro Group and the Les Échos-Le Parisien Group.
530,000 copies each week
“Distributed within the weekend offer of Figaro (Le Figaro, Le Figaro Magazine, Madame Figaro), on Friday and Saturday, this magazine will also be distributed with the daily The Parisian in its Friday edition, under the title Le Parisien TV Magazine,” they said.
However, the future magazine will not be marketed with Today in Francethe version of Parisian sold outside Île-de-France and Oise. “Thanks to the combination of the two titles Le Figaro/Le Parisien, (this magazine) will be placed in the top 5 titles of the TV press, with a distribution of 530,000 copies each week”, continued the two groups.
It will be dedicated “to television and more broadly to screens, taking into account in particular the extraordinary development of platforms and SVOD”. “MEDIA FIGARO, the management of the Figaro Group, will be in charge of marketing at the national level. Les Échos Le Parisien Médias, the management of the Les Échos-Le Parisien Group, will ensure the marketing of its edition in the Ile-de-France area. -France and Oise”, is it specified in the press release.