Things have always been going smoothly at Netflix for years. As the world market leader, the streaming service had no worries. But now it looks different. For the first time, Netflix has to complain about a minus in subscribers. But apparently the right conclusions have been drawn.
For the first time in over 10 years, Netflix has sucked. In a quarterly comparison, the streaming service lost users. What is a bitter pill for the boardroom and many investors could for the subscribers who are still there, but a real plus will.
Class before mass: Netflix wants to break new ground
Because Netflix apparently drew the right conclusions after users voted with their feet. As the Wall Street Journal reports, the era of carefree spending is over. Netflix is tightening its belt and invest more specifically in new content. But why is this good news for viewers?
According to insider information, the streaming service rely on an ancient principle of success: Quality before quantity. Instead of throwing out more than 500 in-house productions in 2021, as was the case recently – practically without considering the costs and more with a view to aggressive growth than to the content – people now want to be more selective.
On the one hand, it’s frugal. On the other hand, it should above all provide better series, films and shows, with which you then want to convince the viewers again.
You will not stop investing money. But you want to take a closer look to see if it’s worth it. As a result, one expects, for example, to produce content less for mass taste, but instead for specific, albeit smaller target groups. Every series and every film should become more profitable. The selection is only one of the planned steps.
The latest additions to Netflix – the list could be shorter in the future:
Risk: Netflix wants to sort out unprofitable series
While more quality as a goal can become an advantage for viewers, there is also a potential downside to Netflix’s reorientation: Content that doesn’t perform quickly and well will also be quickly pulped in the future. So it can happen that your new favorite series has disappeared faster than some fans would like. We’re excited to see how Netflix’s plans translate to what’s on offer.