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AGCO wins the Red Dot Award: Design Concept 2022


AGCO 3D Product Advisor Wins “Best of the Best” in the “User Interaction and Experience” Category

AGCO (NYSE: AGCO), a global manufacturer and marketer of agricultural equipment, infrastructure and precision farming technology, is proud to have received the Red Dot: Best of the Best award in the category “Interaction and User Experience” with its digital design concept called AGCO 3D Product Advisor.

“This award is a huge honor and recognizes one of the innovative, industry-leading solutions that AGCO provides to farmers around the world,” said Eric Hansotia, President and CEO of AGCO. Corporation. “Creating digital solutions that maximize value while enhancing long-term sustainability is at the heart of our farmer-first strategy. »

Developed in collaboration with farmers around the world, AGCO 3D Product Advisor sets new standards in digital product visualization, all while reducing complexity, increasing agricultural productivity, and driving sustainability impacts. Unity Technologies and Infosys Consulting were key partners in developing this solution.

About AGCO

AGCO (NYSE: AGCO) is a world leader in the design, manufacture and distribution of agricultural machinery and precision agricultural technology. AGCO delivers added value to its customers through its portfolio of differentiated brands, which includes such prestigious brands as Challenger®, Fendt®, GSI®, Massey Ferguson®, Precision Planting® and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s comprehensive line of equipment and services helps farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of $11.1 billion in 2021. To learn more, visit https:// www.AGCOcorp.com. For company news, information and events, find us on Twitter: @AGCOCorp. To view our financial information on Twitter, please follow the hashtag #AGCOIR.

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