We perhaps expected it a little, but the American giant confirms that the battles of opinion will indeed have a new tool which could have a profound effect on the major electoral events to come.
The presidential elections are fast approaching in the United States. In a few months, the world’s leading economic power will ask its already divided population to choose its next leader. An opportune moment for its main rivals, who never resist the temptation to use social networks to influence votes.
Images ” relatively high quality »
Misinformation has become a real ordeal for the major social media, which are trying somehow to stem it. In recent months, they have had to deal with the emergence of artificial intelligence programs capable of generating images that are sometimes very convincing, at least to the untrained eye. A more than useful weapon in the arsenal of malicious actors.
In a recent report on threats from East Asia, Microsoft noted an increase in AI-generated images aimed at influencing American voters. The company states that “ Since around March 2023, some individuals suspected of being part of Chinese intelligence have begun leveraging generative artificial intelligence to create visual content for Western social media “.
” This relatively high quality content has already attracted strong levels of engagement from users », Adds the American giant. And things could go from bad to worse, as these malicious actors would have to continue improving and refining the generated images. It is now up to the companies in the sector to find a solution, and this is where the next battles against misinformation will rage for years to come.
Source : Neowin
5