Aldi, Penny and Edeka rely on a clever trick: What is really behind the Christmas advertising


A raindrop that cannot turn into a snowflake due to climate change and a tram driver who has to work at Christmas. Aldi, Edeka and Penny have started an emotional advertising campaign for the festival. In doing so, they concentrate on the major social issues of our time – and follow a clear calculation. An analysis by Anna Schmid.



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