Low-cost brands are doing well. LEON KUEGELER / AFP
Thanks to its low prices, the discount brand is surfing on the cost of living crisis. A situation that leads him toalmost double its fleet of 60 stores“.
German maxi-discount brand Aldi, buoyed by its low prices amid the cost-of-living crisis, plans to nearly double its presence in London, which will result in the hiring of 2,400 people in the British capital, a she announced on Monday. Aldi account “almost double its fleet of 60 storesin the London area, according to a statement. The group employs around 40,000 people in the country, where it has more than 990 stores and expects to exceed 1,000 this year.
These new jobs, which are a “long term commitmentfrom Aldi, will be added to more than 6,000 new jobs that the company has already announced that it wants to create in the country in 2023, said a spokeswoman. “Demand for Aldi stores has never been higher as more people realize they can save big without compromising on quality“, Argued the general manager of Aldi in the country Giles Hurley, during the announcement of these hirings at the end of last week.
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Faced with inflation above 10% which is fueling a severe crisis in the cost of living in the country, low-cost retailers are doing well. The German discount supermarket chains Lidl and Aldi have notably announced excellent sales of Christmas. Aldi, designated as the cheapest supermarket in the country by the consumer association Which?, holds more than 9% of the British market share, an increase of 6 points over the past ten years, according to figures from the Kantar consultancy.
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