Netflix could well decide this year to once again increase the price of its subscriptions. The world leader in streaming is in a position that largely allows it.
The paid streaming powerhouse decided last year to increase the price of some of its subscriptions. As a result, in France, the Essential offer saw its price increase from 8.99 to 10.99 euros, and the Premium offer increased from 17.99 to 19.99 euros. An increase of 2 euros per subscription which would not seem to be enough for the giant of the sector, since according to a new study, it could once again decide to increase the bill.
Prices to be increased soon?
Netflix is not afraid to scare its customers. In any case, this is what a study by UBS Securities, cited by Variety. According to the latter, the American SVOD company could once again revise its prices upwards, in order to support the increase in its revenues.
“ We expect rate increases this year » indicates UBS Securities analyst John Hodulik. This increase, coupled with the increase in the number of subscribers, and the additional revenue generated by the offer integrating advertisements, should allow Netflix to record an increase of 15% in its turnover in 2024, compared to 7%. % last year.
An omnipotent Netflix
For analysts, Netflix can completely afford to revise its prices upwards once again. The company is in fact the dominant player in the market, and continues to establish its supremacy. 18 to 20 million new subscribers are expected to join Netflix this year.
This potential increase was more or less announced at the end of last year by manager Greg Peters. Referring to the program intended to put an end to account sharing, he explained that during this period, Netflix did not want to increase prices. But this program now in place, “ we are able to resume our standard approach to price increases » he then indicated. How much will the public have to pay in the future?
Source : Variety
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