Alexa: Amazon will charge extra for its future AI-powered assistant


Samir Rahmoune

May 23, 2024 at 7:03 a.m.

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Amazon's Echo Dot speakers, which allow you to chat with Alexa © Amazon

Amazon’s Echo Dot speakers, which allow you to chat with Alexa © Amazon

Amazon will offer a new version ofAlexa improved thanks to generative AI. But for those who are interested, unfortunately you will have to pay!

Even if a few months ago, the firm founded by Jeff Bezos decided to clean up its teams dedicated to Alexa, Amazon continued at the same time to work on its development. And like what should happen with Siri in iOS 18, Alexa will benefit from the boom in artificial intelligence in order to make the conversational agent more fluid and more interactive.

When Alexa meets AI

Generative AI is now everywhere, and soon in the Amazon Alexa assistant. There CNBCwhich had access to two internal sources, indicates that the American giant is developing a version of Alexa powered by AI and which will be put into service later in the year.

A novelty that will arrive at the right time. Personal assistants are now facing formidable competition with the arrival of the latest GPT-4o, the latest AI from OpenAI, whose exchanges with humans are astonishingly fluid.

© Juan Ci / Shutterstock.com

© Juan Ci / Shutterstock.com

An additional subscription for this smarter version?

Enough to please those who have made Alexa a daily assistant. Except that, according to the same source, Amazon plans to make this new product a service which will only be accessible via a separate subscription. Therefore, having subscribed to Amazon Prime will not give access to this new generation Alexa. We currently have no idea of ​​the price that Amazon will charge for this service.

The Seattle-based firm has, like its other rivals GAFAM, dove headfirst into the development of generative AI. In particular, it set up the Amazon Bedrock platform, which aims to simplify the creation of artificial intelligence applications. She is also a major shareholder in Anthropic, the company that produces the Claude AI.

Amazon Alexa

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Amazon Alexa

  • The automation functions of home automation devices connected to the app.
  • An easy-to-use and customizable service.
  • The variety of devices compatible with the Alexa app and technology.

Amazon Alexa is the application associated with Alexa technology developed by Amazon. It offers a set of essential features expected of an intelligent personal assistant, allowing you to fully exploit the capabilities of the brand’s Echo devices and other compatible devices.

Amazon Alexa is the application associated with Alexa technology developed by Amazon. It offers a set of essential features expected of an intelligent personal assistant, allowing you to fully exploit the capabilities of the brand’s Echo devices and other compatible devices.

Source: CNBC, The Verge

Samir Rahmoune

Samir Rahmoune

Tech journalist, specializing in the impact of high technologies on international relations. I am passionate about all the new developments in the field (Blockchain, AI, quantum...), the...

Read other articles

Tech journalist, specializing in the impact of high technologies on international relations. I am passionate about all the new developments in the field (Blockchain, AI, quantum...), energy issues, and astronomy. Often one foot in Asia, and always ready to put on the gloves.

Read other articles



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