Alicia Keys launches her skincare brand in collaboration with ELF

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While everyone wondered about the secret of the perfect skin of the star converted to "no make-up" since 2016, the announcement of the upcoming launch of her "beauty lifestyle brand" will delight more than one!

Video by Juliette Le Peillet

With her ever-luminous and fresh complexion, Alicia Keys shatters the dictates of today's beauty by proving that a woman doesn't need makeup to look or feel beautiful. Far from being a passing fad, the fact that she gave up make-up four years ago now does not mean that she no longer takes care of herself, quite the contrary! A follower of everything that is likely to improve the natural appearance of her skin (facials, hydration, massages, natural products, etc.), the singer's beauty routine is perfectly thought out and scrupulously respected. And while until now she was content to reveal some of her beauty secrets and tips, she is already planning to go even further by launching in 2021 her own beauty brand, governed by values. that animate it.

Film actress, Singer, Musician

It is with great surprise that we learn that Alicia Keys has chosen E.L.F. to accompany him in this incredible adventure. The brand says it fully embraces the star's vision for beauty, as well as the deep dimension it gives it. As the President of E.L.F. to the American magazine Pace : he really sees "in this collaboration the perfect opportunity to continue to make the best of beauty accessible to all".

So even though we don't know much about this brand yet – not even its name – we can't wait to discover each of the products it will be made of. The only clues that E.L.F. kindly disclose, are that the compositions will be cruelty free and produced under dermatological control – no surprises there, anyway, nothing that helps us imagine more. Regardless, just knowing that this brand skincare promises to be in line with the singer's values ​​and with the low prices and good quality at which E.L.F. got us used to it is enough to make us languish with impatience … And if this new routine can help us achieve Alicia Keys Flawless Complexion, then look forward to next year!
After the closure of E.L.F. in France, we just hope not to have too much trouble shopping for these products in points of sale …

Read also : Alicia Keys just revealed the secret to her perfect no-makeup complexion

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