We have been singing Me … Lolita for 20 years. This title, which made the whole 80's generation wiggle, sees its anniversary give Alizée the opportunity to join forces with KVD Vegan Beauty for a collab that is as rock as it is romantic. It was in her Corsican dance studio that the singer received us to present this fresh and sparkling association.
There is Alizée la Lolita from the 2000s, a high school student in methylene blue stockings who made a whole generation wiggle in clubs by chaining the hits, and there is Alizée from the 2020s, who juggles her life as a mother of two daughters, her animals, the dance school she started with her husband the dancer Grégoire Lyonnet and her career as an artist.
Alizée is also a deep and sincere interest in the animal cause – she who owns two dogs, two cats and four turtles at home and regularly shows her commitment on social networks -, the rock spirit, the tattoos and a makeup which must perform as well on stage as in everyday life.
Suffice to say that a collaboration with KVD Vegan Beauty seemed obvious, as they have many common points. Thus, on the occasion of the 20th anniversary of the song that made her a star – Me … Lolita – the singer poses for the brand, whose credo has always been to combine performance and ethics. A collaboration that flows more readily than at KVD Vegan Beauty, the flagship shade – found in many ranges for the lips and eyes – is called … Lolita. If with that a meeting was not predestined …
A collab that goes without saying
“Lolita, vegan and family", This is how Alizée describes in a few words this collaboration which was offered to her by KVD Vegan beauty. “It was a brand I knew from Kat Von D and her tattoos with her Studded Kiss lipsticks", Underlines the artist, who immediately got caught up in the game of a collaboration around makeup and the Lolita collection in particular, although more surprises are to come in the coming months. “I really liked the wink to Lolita, since it's been 20 years this year since my song was released and I launched my career”Adds Alizée, who maintains a strong bond with the Lolita 20 years ago. On the occasion of this anniversary, it is also offering the launch of its first two albums in vinyl version, as well as a collector's box of 6 colored vinyls (available for pre-order from August 30, 2020 at 10 a.m., exclusively on the site from the AnaphoreMusic label).
With this collaboration, KVD Vegan Beauty brings together in a real collection – Lolita -, the essentials of its products available in this romantic and universal shade. It's very simple, whether you are brunette, blonde or redhead, whether you have a light or dark complexion, the rosewood shade adapts to all styles. We find the Studded Kiss Lolita, Lolita II and OG Lolita cream lipsticks, the Everlasting Liquid Lipstick Lolita and Lolita II, the Everlasting Lip liner Lolita & Lolita II lip pencils, but also the Lolita Por Vida eye palette and many more sure, the last novelty of the brand the XO Lip Vinyl Lolita.
A collection and shades that perfectly match the tastes of Alizée, who, as she says so well, “likes to enhance the naturalness just a little” with “a pretty mouth and slightly rosy cheeks”. His other favorite product? The Go Big Or Go Home Mascara, which "provides two coats, maximum volume" to her "naturally long lashes" and gives her a look that she finds "much prettier than with false eyelashes."
Secrets of filming
It was in the dance studio that she launched with her husband Grégoire Lyonnet that Alizée wanted to immortalize the photos of her collaboration with KVD Vegan Beauty. A definite time saver for this mom who juggles on all fronts, but also the opportunity to put into this experience a little of herself and a little KVD Vegan Beauty. Privatized for one day, the dance studio was then transformed into a photo studio with cameramen, photographers, stylist, hairdresser and makeup artist. Anxious to do things in her image, the singer took care to participate in the choice of outfits for the shooting.
Find the entire Lolita collection exclusively in Sephora stores & on sephora.fr.