PRESS RELEASE
Toulouse, March 10, 2021, at 6 p.m.
Alpha MOS participates in the research program of the Brazilian agrifood giant, New Max.
Alpha MOS and New Max Industrial have been working together successfully for several years. New Max uses the HERACLES electronic nose from Alpha MOS for its sensory analyses. They are very satisfied with it because this electronic nose perfectly meets their Research & Development needs.
Since 1992, New Max has been an international market leader in the production of natural additives, ingredients and colorants. With research and development at the forefront of the food industry, New Max supplies, manufactures and offers natural colors and additives to various industries: meat and processed meat, food and beverages, cosmetics and personal care, pharmaceuticals, nutraceuticals and others. New Max’s portfolio also includes spices, flavors and a wide range of natural ingredients designed to help customers create healthy and authentic products.
Within New Max, the R&D and quality management team is in charge of developing new products that will meet the expectations of their agri-food customers. They also control the quality of production and raw materials to label new suppliers.
Aline Brigato, R&D and Quality Manager, recently commented on this decision: “We use HERACLES for quality control and research and development. The electronic nose allows a much more precise analysis than a conventional gas phase chromatograph because it facilitates the work of discovering the chemical compounds contained in the products. Using HERACLES simplifies sensory analysis while increasing the accuracy and confidence of our results. We can say that the purchase of this instrument was one of New Max’s best investments. »
contacts
:
Pierre Sbabo – CEO of Alpha MOS – www.alpha-mos.com – 05 62 47 53 80
Gildas de la Monneraye – Dentsu Consulting – www.dentsuconsulting.fr –
06 58 18 78 25
Alpha MOS in brief
Alpha MOS (Euronext Paris, ISIN: FR0013421286 ALM; mnemonic code?: ALNEO) specialist in sensory analysis solutions, is the world leader in the manufacture of electronic noses, tongues and eyes for industrial use. Founded in 1993, Alpha MOS is an international company established in France, China and the United States.
New Max in brief
New Max Industrial is basically an innovative company. One of the market leaders in the production of additives, ingredients and natural colorants, the company is always on the lookout for intelligent and innovative solutions for the food industry. With a know-how resulting from more than 2 decades of experience, the success of New Max begins with a solid performance in research and development. Our products are the highest expression of our essence. In order to develop our products, we empower and train a network of people who can integrate technical knowledge and the ability to apply new technologies.
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Full and original press release in PDF format:
https://www.actusnews.com/news/73527-2022-03-10-cp-new-max.pdf
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