Amandine Pellissard summoned by the repression of fraud, she risks paying a fine

A media exposure that pays off. If the families participating in the show Large families: life in XXL are not not paid by the channel TF1the program allows them to gain popularity and become real influencers on social networks. Some tribes, such as the Gayat, manage to make their Instagram account a real business thanks to the many paid partnerships they obtain each month. Product placements that must necessarily be indicated in their various publications, under penalty of having tax problems. And it is precisely in this situation that Amandine Pellissard finds herself.

This Tuesday, May 24, Amandine Pellissard confided in her subscribers on her Instagram account. She explained to them that she was coming out of a meeting with the Directorate General for Competition, Consumer Affairs and Fraud Prevention Montpellier. She was summoned by this tax administration because of its product placements and paid partnerships on the social network. “We are a profession in its own right. Digital marketing is a profession, with its share of obligations, rights and duties”, she explains. Duties which result in the obligation to report each product placement or paid content by the advertiser with a specific mention: “#sponsored”. A way to be completely transparent with its subscribers. “On all paid partnerships, this hashtag must be placed in a clear, neat and precise way, so that the audience is informed that it is an advertisement.”

A lack of transparency in 2020

Only here, the mother of the family recognizes not having respected this rule of transparency when it debuted on the platform in July 2020. “During that first year, all these things, I ignored them”. The fault, according to her, to the agency which represented her and which would have advised her very badly. An oversight which resulted in a call to order from the repression of fraud. “Now I know how the regulations due to our work work”.

During this meeting, Amandine Pellissard said that people from the tax administration have shown themselves “very understanding with her”. But if today, she is very careful to apply all the rules in force, she still risks having to pay a fine. The decision, and its amount if there is, should be known within a few weeks. “In principle, in this kind of situation, it is consistent and proportional to the fault committed”. She specifies that this sum should be rather reasonable because it would not be part of the “big fish” currently in the sights of the DGCCRF. “If I have a fine, I will pay it. It’s very good, I think that there is real vigilance and that our profession is also supervised, because there are a lot of flaws.”