While Google Chrome currently reigns supreme in the Internet browser market, despite a fairly incredible breakthrough from Bing in recent weeks, another giant would also be tempted to launch its own solution.
Amazon would consider launching its own web browser, according to a recent survey spotted by Nicholas de Leon of Consumer Reports. Indeed, the American online e-commerce giant would have sent emails asking its customers to participate in a 5-minute web browser survey.
“ We want to understand what our customers value in today’s web browsers and what they wish they did better writes Amazon in the survey. ” By participating in this survey, you will contribute to innovations that improve the browsing experience of millions of people around the world “.
Amazon wants its own web browser
During the survey, Amazon even goes so far as to ask its customers what are the features that ” convince them to download and try “a new” desktop/laptop browser from Amazon “. Everything therefore suggests that the giant is already working on its own Internet browser.or at least a similar solution.
Investigation goes on to list topics such as privacy, synchronization of passwords between devices and shopping functions. We imagine that a browser signed Amazon could work in perfect harmony with the e-commerce site, and why not suggest products on Amazon cheaper as soon as you visit the website of one of its competitors.
Above all, Amazon evokes a “ AI-enabled tab, history and bookmark management that automatically categorizes them for quick search and retrieval “. It remains to be seen how Amazon really intends to make a name for itself in this market dominated by Google Chrome. For its part, Microsoft has recently found the solution: boosting its Edge browser with artificial intelligence.
Thanks to this, the Bing search engine recently passed the 100 million user mark for the first time. However, note that Google is also preparing for major changesbecause he too unveiled his own search engine working with artificial intelligence.