Amazon Prime Lite: here’s what we know about the low-cost subscription reserved for certain countries


Alexander Schmid

January 17, 2023 at 4:05 p.m.

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Amazon © © Christian Wiediger via Unsplash

© Christian Wiediger / Unsplash

The cheaper Amazon Prime Lite subscription is becoming a reality in India. Can it arrive in France?

Amazon is quietly rolling out and testing a new type of low-cost subscription. This Prime Lite has been spotted in India and may launch in other markets later this year. It seems to target developing countries as a priority.

Prime Video in lower quality and with advertising

In India, Amazon Prime Lite is currently available to select users. Not all Amazon customers have (yet?) access to it. The subscription costs 999 rupees a year, or just over 11 euros, compared to 1,499 rupees (17 euros) for 12 months of standard Amazon Prime.

When it was launched in India in 2016, the classic Amazon Prime subscription cost just 999 rupees. But its price had been revised upwards at the end of 2021, rising to 1,499 rupees. Indian consumers therefore find an offer at the old price from which they benefited.

Of course, Amazon Prime Lite offers lesser benefits than its predecessor. Free delivery is still guaranteed, but in two days instead of one. In addition, Prime Video now broadcasts advertising and only offers standard definition, i.e. 480p.

Netflix, Disney+, Amazon Prime: advertising to lower the price of the subscription

Amazon still seems to be fumbling with its Prime subscription in India. The company is still looking for the right formula to seduce consumers in this important market and just a few weeks ago launched the Prime Gaming service in the territory. Since the end of last year, the firm had also abandoned in the country Amazon Food, a home food delivery platform similar to Uber Eats.

In any case, the trend is towards low-cost subscription formulas among the major American groups, which are absolutely seeking to gain market share. Netflix has launched a cheaper offer with advertising, and Disney+ should follow suit in 2023. It is not yet known whether Amazon aims to offer Prime Lite in Europe.

Prime Video

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Prime Video

  • Fairly reasonable subscription price
  • Direct access to other services
  • X-Ray functionality

With its subscription price still (slightly) more attractive than the others, Prime Video is a very interesting SVoD solution. If it still lacks a few additional flagship series to be able to be fully compared to Netflix, the platform offers a varied and sufficiently rich catalog to keep you busy for a while. It also pulls out of the game with its X-Ray functionality and excellent video quality which can help forgive a few bugs here and there.

With its subscription price still (slightly) more attractive than the others, Prime Video is a very interesting SVoD solution. If it still lacks a few additional flagship series to be able to be fully compared to Netflix, the platform offers a varied and sufficiently rich catalog to keep you busy for a while. It also pulls out of the game with its X-Ray functionality and excellent video quality which can help forgive a few bugs here and there.

Source : TechCrunch



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