Bad news for Amazon Prime Video subscribers, the last big ad-free streaming service is disappearing. From January 29, Amazon users will see advertisements for films and series on the platform.
After announcing this change in September, Amazon finally confirmed, in an email to Prime members, that Amazon Prime Video will display advertisements alongside content, unless customers pay extra, starting January 29, 2024.
“ This will allow us to continue investing in engaging content and increase this investment over a long period of time. the company said in an email to customers about the impending move to “limited ads.” “ Our goal is to have significantly fewer ads than linear TV and other streaming TV providers. No action is required on your part and there is no change to the current price of your Prime subscription », Specifies the company.
Also read – YouTube will reduce the number of advertisements on TV, but there is a catch
How to avoid ads on Amazon Prime Video?
If you want to get rid of the newly added ads, the company offers its customers a way to get rid of them. Amazon adds a new ad-free tier to Amazon Prime Video, which will cost subscribers $2.99 more per month. You will therefore have to pay extra to avoid ads on all streaming service subscriptions.
In a blog post, the company said the ads would appear in the service “ in the United States, United Kingdom, Germany and Canada in early 2024, then in France, Italy, Spain, Mexico and Australia later in the year “. From what we know, Amazon would launch advertising in Prime Video subscriptions on April 10, 2024 here, so French subscribers have a little respite. However, this date is not yet official.
Once frowned upon by streaming broadcasters, the dual model of subscription and advertising and the resulting dual revenue stream has unfortunately become the norm. While Amazon Prime will adopt advertising for its entire content catalog, and Netflix and Disney+ have both introduced advertising tiers, Apple TV+ now remains the only major streaming platform to use a pure subscription model.