Amazon: the stock resists, an analyst raises its target


(CercleFinance.com) – The stock is close to balance on the New York Stock Exchange benefiting from the positive analysis from Bank of America while the US indices are down from -0.5% to -0.9% .

The analysis office raised its price target on Amazon on Thursday, from 168 to 185 dollars, while renewing its purchase recommendation on the stock.

In a note, the broker said it expects the group’s profit margins to improve this year, in particular thanks to the integration of advertising on the Prime Video platform, which it believes could generate revenues of several billions of dollars. dollars, and the re-acceleration of the growth of AWS, its ‘cloud’ division.

The broker also mentions good performance in e-commerce activity in the United States against a backdrop of decelerating inflation, as well as a possible rise in on-demand logistics activities (‘logistics-as- a-service’).

He also highlights the launch of a new artificial intelligence model, all elements which could allow the group, from his point of view, to get closer to an operating margin of 10% in the long term.

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