(CercleFinance.com) – The stock rose by nearly 2% as Wedbush Securities on Monday renewed its ‘outperform’ opinion and its price target of $180 on Amazon.com stock following the announcement last Friday of the plan to broadcast advertising on the video-on-demand platform Prime Video starting next year.
According to the analyst’s calculations, this measure – if it were to be deployed worldwide – could generate between 6.6 and eight billion dollars in additional annual turnover for the Internet giant.
‘We consider that this opportunity could constitute a significant driver of improvement in operating margin over the 2024-2025 period, with the group directly monetizing its investments in content and further absorbing streaming-related costs,’ underlines the intermediary.
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