Ana de Armas and misleading marketing? American justice has just swept away this astonishing case concerning the film Yesterday and its trailer deemed untrue by spectators.
When the marketing of a film is considered misleading! It is an astonishing affair which had been launched on the initiative of two spectators: to sue a studio for a false trailer!
The film in question is none other than Yesterday, directed by Danny Boyle. Two Ana de Armas fans complained that they rented the movie Yesterday after seeing Ana de Armas in the trailer, but the problem is that the actress does not appear in it: all the scenes with the actress were cut from the film finished and released on the screens.
Here, a first version of the movie trailer, with Ana de Armas:
First, as we reported here last December, the federal judge issued a verdict in the case, implying that movie studios could now be prosecuted under false advertising laws for releasing tapes. – advertisements of films deemed “misleading”.
As we explained at the time, during the lawsuit, Universal, sought to dismiss the case arguing that the trailers are entitled to First Amendment protection as an “artistic and expressive work” and should therefore be considered as “non-commercial” speech. But the judge rejected that argument, saying a trailer is “commercial speech” and therefore subject to California’s misleading advertising and unfair competition laws.
Eventually, that same federal judge dismissed the case. Stephen Wilson dismissed the complaint for “misrepresentation”. The case was closed definitively. Universal will therefore not have to face legal action, and this decision should stop worrying the studios about the possible consequences of their marketing strategy.
Remember that the scenes with Ana de Armas, which represented a brief sub-plot (the hero of the film fell in love with her after meeting her on a TV set), had been cut following test screenings.