Increasingly difficult and costly to evolve in the market for Graphic card ? AMD seems forced to review its positioning.
Unverifiable for the moment, but despite everything resulting from the convergence of several sources, it is the somewhat crazy rumor of the moment. But, ultimately, is it that much?
No high-end RDNA4?
Around the same time, several regulars of rumors and leaks of all kinds therefore echoed changes in AMD’s GPU roadmap.
Changes which would concern the release of the next generation of graphics chips from the American, namely the Navi 4x processors of the future Radeon RX 8000. Mentioned for the first time, almost three years ago, the Navi 4x GPUs are more or less less planned for next year, probably rather in the fall of 2024.
This generation, which is also called RDNA4, however, seems to only concern the mid-range following a refocusing of AMD’s activities, which therefore no longer wants to face NVIDIA on the entire GPU market.
At first glance, the refocusing of AMD on the mid-range may surprise and even question the solidity of these rumors. On closer inspection, however, it would not be so surprising.
Indeed, between RDNA2 and RDNA3, we already notice a significant paradigm shift at AMD. While NVIDIA launched its latest generation – Ada Lovelace – with a very powerful GeForce RTX 4090, AMD had already not followed its competitor. At the launch of RDNA3, two months later, we had “only” Radeon RX 7900XT and RX 7900XTX. Cards that did not directly compete with the RTX 4090 or even the RTX 4080.
On RDNA3, AMD has therefore abandoned what can be called the very high end, which is too expensive and ultimately too restricted in terms of the market. On the next generation, it would not be so surprising to see the company further reduce the airfoil to focus on the mid-range which concerns many more players.
This would be all the less surprising since AMD has already favored the mid-range segment with the RDNA1/Polaris. This would result in the questioning of the development of the Navi 41 GPU, but of course, we will have to wait for confirmation / denial from AMD to be sure.
Source : Videocardz