It's been a year since the Cosmetify ranking was launched, an anniversary marked by the launch of a second edition listing the most influential players in the beauty industry!
Thanks to the British company Cosmetify, the world of beauty – however changing it may be – will soon have no secrets for you! All the questions you can ask yourself about the most important brands, the most influential players, the most promising trends… this ranking answers them every year! For this, Cosmetify refers to a whole bunch of meticulously scrutinized criteria … Its favorite indicator: social networks, extremely revealing for the beauty industry.
In this article, we now reveal to you what are the most influential beauty influencers of 2020, thanks to Cosmetify, which actually listed the top 50 in the world. To do this, the company not only takes into account their number of followers on Instagram and YouTube, but also the gains they were likely to see over the past year from sponsored posts. What we remember is above all the podium:
1. Huda Kattan
In the very first place, we therefore find Huda Kattan, for which the Huda Beauty brand was also elected most followed beauty account of 2020, with soon 50 million followers on Instagram! This is a surprise, because in 2019, Huda Kattan was not among the top 3 most powerful beauty influencers. This time, however, it came out on top with the highest number of subscribers on the one hand and the highest perceived potential earnings on the other. On average, it is estimated that the influencer would earn more than 3,330 euros per video posted and almost 135,000 euros per sponsored post on Instagram. Another telling clue: in just six months, Huda Kattan has also seen his number of subscribers (YouTube and Instagram combined) increase from 44 million to over 52 million! A meteoric rise that shows promise for the future.
2. James Charles
On the second step of the podium, we find James charles who is also the influencer whose number of followers has increased the most since the last Cosmetify ranking. In total, and in one year, the American YouTuber and makeup artist has gained nearly 13 million subscribers, an increase of 40%, incredible! If he still finds himself in second place, it is because the earnings received by Huda Kattan are estimated to be greater than his. At the height of his 21 years, will the young man manage to grab the first place during the year? Case to be continued …
3. Bretman Rock
A great figure of beauty, it is on the third place of the podium that the influencer rises Bretman Rock. Since the last Cosmetify ranking, he has also seen his number of followers dramatically increase. Certainly, less than James Charles whose rise is impressive, but with his 1.9 million more subscribers, he still stands in the top 3 of the most powerful beauty influencers of the year 2020. Afterwards This beautiful 9% increase, we can not wait to see what the future holds for this young man of 22 years with the double hat: influencer and makeup artist of talent.
See you in a year for the next ranking signed Cosmetify, a new benchmark player in the world of beauty!
Find out what influencers looked like before their success!
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