“For me, more than ever, beauty is power“, said Pierpaolo Piccioli a few days before the parade, “Rome is where it all begins, life, people, our stories and identities are here. We belong to this place as much as this place belongs to the world and to Valentino“.
This incredible parade was staged over a space of more than 600 meters between Piazza di Spagna, Trinità dei Monti, Piazza Mignanelli and Via Gregoriana. For the occasion, a dozen bridges in downtown Rome were decorated with images of the brand, nearly 200 banners were also displayed in the streets, as well as 750 posters and LED screens on historic buildings.