Apache 207: what is behind the great success of the rapper?

Apache 207 is swimming on the wave of success, now he is releasing his debut album "Staircase". Why is the rapper so popular?

At the age of 22, Apache 207 had already achieved what only a few artists were allowed to do: He had already become famous before his debut album, with a few singles, an EP, and blistering streaming numbers on Spotify and Co. With his first album "Staircase", which he released on Friday (July 31), he is now literally allowed to climb more stairs.

What has Apache 207 achieved so far? With his song "Roller" the exceptional talent celebrated his final breakthrough in 2019, meanwhile the hit has been streamed over 200 million times on Spotify. His arena tour, originally announced for April 2020, was sold out in just four minutes and the songs of the rapper and singer achieved more than 700 million streams last year. By the way, he also got a gold record with his exclusively digitally released first EP "Platte". If you believe the lyrics in his hit "Fame", his mother's "millionaire overnight" through her son's success.

Apache 207: what is the secret of its success?

But what makes Apache 207 so special, why is it so successful? He gives part of the answer himself in "Fame": "I stand where I stand because I am who I am / and not because someone places Apache here." Kool Savas (45) also started looking for the secret to Apache's success in conversation with "Hiphop.de" earlier this year.

"His melodies are catchy," he said. "You realize that you are dealing with a singer and not with a person who has run by and who says: I stop the autotune, raise my voice there, deep and then it fits." A "good melody" is "worth gold". But the voice doesn't seem to be the only thing that makes Apache 207 so successful. His fans also love him for being different from the rest – not just with his music, but also with his style.

It stands out because it cannot be pigeonholed. Instead of getting into the luxury limousine like many of his hip-hop colleagues, he swings onto a Vespa in the music video for the song "Roller", while the hit "Fame" is made of golden roller skates. He also whistles on any fashion rules: tennis socks and sandals are a good thing for him, as he recently proved on Instagram.

Further upstairs with "stairwell"

His music cannot be squeezed into any genre either, he mixes hip-hop and rap with funk, R&B and pop. In addition, Apache 207 does not reveal much about itself because it does not give interviews. Little is known about the 22-year-old, who comes from Ludwigshafen, is called Volkan Yaman and has Turkish roots. In 2020 he was only able to make a small statement for the "Hiphop.de" portal: "I am an artist. Art does not give answers. Art asks questions." The mysterious may also make him interesting for his fans.

With "Staircase" Apache 207 continues to rise. In his latest music video for the song "Unterwegs", the two-meter man with long hair and John Lennon sunglasses independently pulls his tour bus and thus announces new dates for his concerts in 2021, due to the coronavirus pandemic 2020 failed. The pre-singles from his debut album are already extremely successful. He not only conquered the Spotify charts, one hit after the other followed in the official German single charts. After determining the events with "Bluish" for three weeks, he is currently also taking the top position with the song "Unterwegs". The debut "Stairwell" will probably not be kept out of the charts.

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