Apple is once again revolutionizing the world of laptops with the launch of the new MacBook Air models, equipped with the M3 chip. Available in 13 and 15 inch versions, this range of super compact computers promises increased performance and improved connectivity.
Range Apple MacBookhas been enriched with new features with the introduction M3 processors. The announcement of the 14 and 16 inch MacBook Pro as well as the iMac 24 enabled the transition to this chip, heir to M1 technology, without however succeeding in entirely dispelling skepticism regarding the progression of performance. These questions, centered mainly on the comparison with first generation chips rather than on a significant progress compared to M2have raised doubts about the advances promised by this new generation of chips.
These reservations aside, this series of chips, consisting of the M3, M3 Pro, and M3 Max variants, has been met with anticipation. The fineness of the engraving 3nma first for Apple computer processors, has a increased energy efficiency and improved performance. This optimization is reflected in their basic architecture, which combines four cores high performance with four cores low consumption. Despite the criticism, this advance in chip design positions the new MacBook Air as serious candidates against Windows competition, in particular thanks to significant graphical improvements and extended autonomy, thus reinforcing their attractiveness.
The new MacBook Air equipped with the M3 chip will be available on March 8
Beyond their ultra compact design, the new MacBook Air M3 stand out with a series of significant improvements. The heart of these advances lies in the M3 chip, which integrates an 8-core CPU and one GPU with up to 10 cores, delivering unprecedented graphics and processing performance. Apple positions these devices as the best consumer laptops for artificial intelligence, thanks to a faster Neural Engine and Wi-Fi 6E connectivity that is twice as fast as the previous generation. These features position it as a potential choice for professionals and creatives looking for power and mobility.
The introduction of the new MacBook Air M3s is accompanied by a pricing policy designed for wide accessibility, with prices starting at €1,299.00 for the 13-inch base model, taxes and fees included. Apple also offers a recovery program, encouraging users to trade in their old hardware for credit towards the purchase of a new Mac. With their format compact and lightweightthese models embody the ideal for users looking for mobility. The imminent availability of these computers, from March 8promises to provide an elegant solution for navigating between the demands of an active lifestyle and the need to access high-performance technologies.