Tim Cook made a visit to China during which he met the highest authorities, while the new series of iPhone 15 has not yet met its audience.
Apple’s brand new smartphone has officially been on sale for a few weeks now. Obviously, big fans of the brand jumped on it, but this release was not a cannon shot in the sky of smartphones, as certain previous generations may have been, with the addition of controversies over overheating caused by iOS 17 on these new phones. Some large markets such as China are showing disappointing results. What Apple wants to change!
Tim Cook meets with Trade Minister
The Apple boss was traveling in recent days. Tim Cook traveled the country, visiting App Stores, local partners and also officials, including Wang Wentao, the Minister of Commerce. They both discussed Apple’s developments in China in the coming years, within the framework of US-China relations.
The minister took the opportunity to explain that Beijing wanted to continue to promote a business-oriented environment. “ Multinationals including Apple are encouraged to share dividends in the Chinese market and achieve win-win development » has, with this idea, reported Bloomberg.
The iPhone 15 is not popular
Tim Cook, for his part, recalled that Apple has been present and prospering in the country for three decades. He said he wanted relations between the United States and China to remain healthy to preserve these gains. Because Apple no longer enjoys the same aura in the country, where civil servants have been banned from using these phones, the government fearing that they could be used as spying tools for American services.
Could this be the reason why the iPhone 15 is not creating enthusiasm at the moment? Indeed, the phone is currently selling less than the iPhone 14 generation, in a country where, traditionally, however, Apple is the brand most sought after by consumers, and the only foreigner to which Chinese customers turn.
€969
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- A design that gains in elegance
- The disappearing notch
- Ultra bright screen
The iPhone 15 does better than its predecessor, and on every level! Equipped with a superb, very bright screen (but still 60 Hz), finally free of its notch, it is already establishing itself as a wonderful traveling companion for years to come.
More versatile than ever in photography, thanks to its new sensor offering 2x digital zoom which was sorely lacking in previous models, it clearly overshadows the iPhone 15 Pro. However, keep in mind that autonomy is a real stone in the shoe of this model, which makes us prefer the iPhone 15 Plus this year. Despite everything, we appreciate the move to USB-C, even if the USB 2.0 standard is far too dated.
The fact remains that Apple is making all the right choices this year to bring its “standard” range up to speed, where the Pro models tended to take too big a lead in terms of design as well as in terms of performance.
The iPhone 15 does better than its predecessor, and on every level! Equipped with a superb, very bright screen (but still 60 Hz), finally free of its notch, it is already establishing itself as a wonderful traveling companion for years to come.
More versatile than ever in photography, thanks to its new sensor offering 2x digital zoom which was sorely lacking in previous models, it clearly overshadows the iPhone 15 Pro. However, keep in mind that autonomy is a real stone in the shoe of this model, which makes us prefer the iPhone 15 Plus this year. Despite everything, we appreciate the move to USB-C, even if the USB 2.0 standard is far too dated.
The fact remains that Apple is making all the right choices this year to bring its “standard” range up to speed, where the Pro models tended to take too big a lead in terms of design as well as in terms of performance.
Source : 9to5mac
Apple iPhone 15
Smartphone
release date: 09/22/2023
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