A competitor to the Vision Pro… for less, that’s what Meta would like to be able to launch by 2025 with the support of Korean LG. The two firms have indeed joined forces to begin the development of a high-end mixed reality headset, capable of competing with that of Apple.
Stuffed with avant-garde technologies, the Apple Vision Pro impressed with its technique in June, when it was announced… but we learn that the mixed reality headset signed Apple, expected in early 2024, could quickly have company on the market. walk. According to information gleaned from a Korean site by WCCFTech, the technological advance of Apple’s headphones would have pushed the competition to activate the development of alternative models.
And if we already knew that an equivalent product was in preparation at Samsung, we learned this week that Meta and LG would work together on a high-end helmet of their own. This would be expected somewhere in 2025 and would have the first advantage of being marketed at a price significantly lower than the 3500 dollars claimed by Apple for the Vision Pro.
Towards a high-end Quest 4 Pro?
In this case the future helmet of Meta, designed in partnership with LG, would have the acronym “Pro” (which would not be surprising). It could also be the Quest 4 Pro, reports WCCFTech. That being said, Mark Zuckerberg’s firm wouldn’t be ready for about two years. It would therefore bet in the meantime on a low-cost model (less than 200 dollars) that can be marketed from 2024. The potential Quest 4 Pro would for its part be sold at 10 times more expensive: around 2000 dollars according to the estimates of the consulting firm. NH Investment & Securities analysis.
A tariff placement aggressive facing Apple that Samsung would also like to adopt, too, with its own mixed reality headset. ” Samsung Electronics should position its product between the Vision Pro and the Meta Quest. This product should be high-end like Apple’s, but its price would be lower (…) to make it more accessible to the general public. It is even possible that it is lowered “says the firm.
It remains to be seen whether in the face of much more accessible competitors, the price placement of Apple’s headphones will remain really tenable. If Samsung and Meta manage to launch headsets as successful as Apple’s at a much cheaper price, one might think that the Cupertino giant will be forced to reconsider its position… or launch another more affordable model. A track that was already the subject of rumors a few months ago.
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