Apple definitively buries the mythical iPod

If for the youngest, the iPhone is the absolute emblem of Apple, this is not necessarily the case for those over thirty. When the iPod was launched in 2001, the company was extremely dependent on computers and was not necessarily doing very well. It took until July 2002 and the arrival of Windows compatibility for sales to take off. The easy-to-use MP3 player benefited from particularly strong marketing campaigns and quickly became the symbol of the brand, to the point of representing 40% of revenues in 2006.

The iPhone sounds the death knell

In 2007, the Apple brand took advantage of its success to present the iPhone. Little by little, the smartphone ended up replacing the iPod, leaving only a niche market for the MP3 player (especially for children too young to have a phone). In 2014, Apple ended up abandoning the iPod classic, which will be followed in the grave by the nano and shuffle in 2017.

After a last discreet update in 2019, it is therefore the turn of the iPod touch, the last representative of the range, to be scrapped. A little over 20 years after the beginning of the story, Apple closes the chapter of a device that will have allowed it to rise and become the giant that we know today.

The legacy and spirit of the iPod nevertheless lives on in other products such as the iPhone, iPad or Apple Watch. It is still possible to purchase the iPod touch in stores, “while supplies last”.